125 years Varone

Turning every moment into a beautiful moment.

125 years Varone

1900 – 2025

A story of passion and know-how

Since its foundation in 1900, the Varone family business has followed the major developments in Swiss and Valais winegrowing. Philippe Varone is the fourth generation of an independent and daring family line. A trailblazer, he dared to overturn formatted ideas of wine tasting. He was the first to take into account the specificity of each palate when choosing a wine.

Maison Varone continues to write its history with ambition. By establishing itself as a key player in the Valais wine industry, it is ensuring a solid future for its values, its wines and its commitment to tradition and innovation.

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The 125th table at Eddy’s

June 21, 2025 | Starting at 11:00 a.m.

CHF 70.- / person | CHF 125.- / couple | CHF 30.- / child (under 12)

An aperitif, followed by a raclette with Eddy Baillifard, accompanied by petits fours, a giant spit and fabulous desserts. Taste wines from Maison Varone, all in a musical atmosphere all day long!

Route de Valbord 125, 1934 Bruson au Parking du Raclett’House

or by SMS to +41 78 261 99 06

Stricto Sensu evenings

5 dates in 2025

Take part in our evenings dedicated to our exceptional vintages Stricto Sensu. We promise you a convivial atmosphere on the terrace of the Cube Varone, in the heart of our vineyard.

July 10 | July 17 | July 24 | September 4 | September 11

25% off Varone wines.

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Other events

Events are planned for autumn and the end of the year.

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Newsletter 125 years Varone

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A label, a tribute

To mark the 125th anniversary of Maison Varone, rediscover two emblematic cuvées – Fendant Soleil du Valais and Dôle Valeria – presented in a limited edition.

To celebrate this anniversary, these wines have been given a vintage label, inspired by the company’s historical archives.

It’s a way of paying tribute to our heritage, while inviting us to relive the emotion of the great years.

To be enjoyed now

Order these legendary vintages

until June 21

Don’t miss these limited editions, available in our e-shop at the exceptional price of CHF 10 per bottle until June 21!

Whether you’re a lover of fine labels, an enthusiast of heritage or simply curious to (re)discover two of Maison Varone’s great classics, this is the perfect time to treat yourself… or treat yourself to a piece of history.

1900 – 2025

125 years of Varone

A passion handed down from generation to generation

Since 1900, the Varone Vins family business has kept pace with the major changes in Swiss and Valais winegrowing. A visionary from the outset, we were the first to offer our wines in small containers, and to differentiate between bottled and open wines. This bold approach is rapidly making inroads with gourmets and consumers alike, both in Switzerland and abroad.

In the 1920s, founder Frédéric Varone saw the importance of strong brands and launched iconic references, including Fendant Soleil du Valais and Dôle Valéria. These wines were to become veritable signatures.

See

A strategic turning point

In 1992, a new step was taken: Varone joined forces with Bonvin 1858 Les Domaines to create Celliers de Champsec, a strategic alliance aimed at optimizing resources and developing synergies.

Today, at the instigation of Philippe Varone, President of the City of Sion, the company has entrusted its management to Celliers de Sion, headed by David Héritier. This strengthened collaboration has resulted in a joint sales force and the creation of Switzerland’s first OEnoparc, a unique place dedicated to the discovery of wine at the foot of spectacular terraced vineyards.

A legacy for the future

With four generations of passion and expertise, Varone continues to write its history with ambition.

By establishing itself as a key player in the Valais wine industry, it is ensuring a solid future for its values, its wines and its commitment to tradition and innovation.

Ask for the newspaper!

Varone 125th Anniversary Gazette

Distribution of the newspaper on May 2, 2025 at the Sion market. Also available at all Varone 125th anniversary events and at Celliers de Sion.

Bonus Find your loyalty card in this newsletter, take part in 3 Varone 125th anniversary events and win a limited edition bottle.

125 ans varone

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